Q: When you are considering making a large purchase, where do you look for information?
A: THE INTERNET!
Q: When you are considering selecting a new vendor partner, where do you do your research?
A: THE INTERNET!
Think about how you i-shop or i-research. What type of sites hold your attention and lead to longer browsing and more purchases? Sites with poor layout, old pictures and outdated information? Or sites that are vibrant and compelling and provide all of the information you need in an easy to find manner?
Do you think that your prospects and clients think the same way? What does your website say about your company? Is the content relevant and up to date or does the homepage say “Latest News, April 2004”?
Remember, you have approximately 5 seconds to capture the attention of your website visitors before they decide to close your website and move onto the next one. The web gives consumers total control; they can get all of the information they need from you and your competitors without leaving their name or number with a salesperson. There is no “close”, no “related opportunity sale”, and no “second chance”. If they do not immediately like what they see, they are gone!! Quite possibly forever! Don’t allow them to leave your site – make them want to stay!
If you have not updated your website in the past 3 months, you are out of date. You are losing search engine ranking, the attention of your audience, and potential new clients. If you are not doing three simple things, you are missing out on some great free advertising opportunities. (See Phase #1 below)
We can help you make sure your website is fresh and help you get increased traffic. It is a digital world! If you ignore the web, you better have a good exit strategy or another career lined up, because your competition will use the web to put you out of business! Take advantage of some of these great programs and services today:
Home Page Update
Has it been ages since the text, graphics and offers were updated on your homepage? This service will allow you to quickly remove embarrassingly old information, and inform your prospects about your current specials, offers and opportunities. Pricing for this service is typically $24.95 - $99.00.
Update the look and feel of your website. Create new graphics, navigation, menus and more. This service will give you a “brand new” website that makes clients and prospects want to work with you and buy from you. Pricing starts at $499.00 and is dependent on the scope of work involved. A no-cost, no-obligation custom quote will be provided to you.
i-Marketing / Phase #1
This service provides a no cost basic e-marketing campaign. This will help you start to get organic (non-paid) search results with the largest web search providers, provides two electronic offers to shoppers / prospects, and begins to create a buzz regarding your website and service. $399.00.
i-Marketing / Phase #2
This service creates Twitter, YouTube, Facebook and MySpace accounts, integrates them into your website with cross-references, and features a video about your company or a client testimonial. We also train you on how to quickly and easily update each of these services for higher ranking. $899.00.
i-Marketing / Phase #3
This service builds on Phase #2 and continues to saturate the web with your company materials and information. It includes listings on additional free PR and buzz sites and sets up your site to capture the contact information for visiting prospects, so you can then continue your directed marketing efforts to them. We also create up to two e-newsletter templates and show you how to use them, setup an e-mail list service, and create two different e-postcards. A paid Google campaign is setup with a few test keywords put in place to begin to build your paid online marketing campaign if desired. This is the best way to grab new prospects and make the most of online marketing. $1499.00.
Website Update Service
This service pairs you with a dedicated website designer that will take your new content each month on an assigned date and update your website and social media channels. They will also review website keywords, statistics, and hits with you to let you know where your site is best performing and where improvement is needed. This puts your website content and updates on “autopilot” and is the best way to ensure that your site is always relevant and fresh. We send you reminders about content requests to ensure that you have enough time to gather your materials prior to the work starting. This program starts at $170.00 per month and is the best way to ensure that you are properly marketing your company and services on the web.
Call Excalibur Technology, your trusted website design and network consulting firm, and we will ensure that your website is exciting and ready to do business for you! Speak with one of our website designers to review your current site and figure out where you need help. Don’t miss another website sales opportunity! Get updated and get attention!