Commentary by Scott Cummings

This month, during our company meeting trip to Las Vegas, I decided to check out David Copperfield’s magic show. Just as the show was starting, a pre-recorded message from David played over the intercom and asked the audience to take out their phones, log onto Twitter, and follow David (@D_Copperfield). He then said to send him a Tweet and he would pick one person at random to meet him back stage after the performance was over. Being a huge fan, of course I tried.  Half way through the show, I received back a personal Tweet telling me that I had won and instructing me what to do.  After the show, I waited at the designated spot and a security guard brought me backstage where I got a quick meet and greet with David as well as a photo, which can be seen on the ExcalTech Facebook website. What an interesting use of social media. Congratulations to David Copperfield for coming up with a very creative way to grow his fan base and get others to help him promote his brand. With two shows per day and hundreds of audience members per show, it is no wonder that he currently has over 85,000 followers. To further demonstrate the power of social media reach, let’s examine what David gained from randomly choosing me. He is now part of our newsletter which reaches 30,000+ members, he is part of our Twitter page, our Facebook page and more. I did not even realize that he was performing in Las Vegas until I arrived there. Now, I’m sure that thousands more people know about his new show, and I’m certain that he will sell a few more tickets because of this completely free, yet ultra-powerful advertising technique.

Social media is much more than setting up a page and never looking at it again. It is much more than the page or service itself. To make it really work for your business, it must be integrated with your print, radio, television, online and other forms of advertising. Since everyone wants to get you to interact with their social media, you need unique ways to rise above the rest of the noise and get noticed. Be creative, be unique, be MAGICAL!

PS – Jonathan Stassen from our office saw the show and won the Twitter contest the day before. See, it works! That was enough to get me to buy a ticket!

If you need help with social media, websites or any other type of technology to help your business grow, please contact one of our Technology Consultants at (877) 638-5464 or

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